CM Redes MDP · Personal brand
A personal brand site that sells the person behind the service.
- Client
- CM Redes MDP
- Sector
- Social media & digital advertising
- Location
- Mar del Plata, Argentina
- Type
- Personal brand
Overview
Platform for Jonathan Castarnado, a community manager offering social media management, advertising campaigns and digital marketing training.
The challenge
Service professionals compete on trust. Jonathan needed a site that communicates credibility at a glance and turns interest into a direct conversation, without the overhead of a complex funnel.
Our approach
- 01
Led with the person: a confident hero that pairs his portrait with a clear value proposition and two unambiguous actions.
- 02
Structured the page around the questions prospects ask: who he is, what he offers, which brands he has worked with and how to reach him.
- 03
Routed every call to action to WhatsApp, the channel his clients already use.
What we delivered
- Brand-aligned visual direction
- Services and brands sections
- WhatsApp-first contact flow
- Mobile-first build
Mobile first
Designed for the phone in your client’s hand.
A community manager’s prospects live on social media, and on their phones. Layout, type scale and calls to action were designed for that screen first.
Next project
Le Petit Studio
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