Cala CM · Personal brand
A clear, confident home for an independent community manager.
- Client
- Cala CM
- Sector
- Community management
- Type
- Personal brand
Overview
Personal website for Cala, a community manager specialized in social media management, content strategy and digital campaigns.
The challenge
Cala’s work lives on social platforms, which makes it hard to present as a single, professional offer. She needed a place that explains her services and gives new clients a direct way in.
Our approach
- 01
Anchored the brand in a distinctive mark and a single promise: stand out on social media.
- 02
Used real footage of her working environment to keep the site personal rather than corporate.
- 03
Kept navigation to the essentials (about, services, contact) so every path leads to a conversation.
What we delivered
- Visual identity application
- Video hero
- Services overview
- Contact flow
Next project
Rosario Vapes
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